Case Studies: Paul Carrol

James Sheard: “I was introduced to Paul by Sam Flynn an Entrepreneurs circle meeting a year or so go when Paul was looking for a more proactive accountant.”

ECN - MEN MediaPaul and Gita Carrol own and run a 18 bedroom bed and breakfast in Salford, which guests find handy for business and the many events in the city centre, Trafford Park and Salford Quays.  We have chosen them as client of the month because of the focused, continual and hugely successful  way in which they have developed their business.  They have turned a business they did in their spare time to a growing and profitable enterprise – I don’t use the term lightly when I describe it as super successful.

Paul and Gita’s development of the business has been transformational at a time when similar businesses are struggling.  They have completely changed the fabric of the house refurbishing all of the rooms, and buying the next door house, increasing the rooms by 50%. They’ve improved the service by offering free soup in the evenings and breakfast in bed.  But perhaps the most impressive thing is the well thought through way in which they market and commercially manage the business – I can guarantee that however obscure, if there is an event in Manchester Paul will know where and when his house will be full of its delegates!

next door 1Paul says ‘The Entrepreneurs Circle has opened my mind to different ways of doing things.  Before I knew them I didn’t realise the massive impact social media marketing and interesting offers could have on my business.  This with thought through pricing has transformed my profitability allowing me to buy the house next door and add extra rooms.  But there’s more, I now understand the importance of holidays and of getting people in to do the work so I can spend time marketing.’

room 1 N-DHe continues ‘My previous accountant was difficult to talk to, and might treat me like a kid. James is really easy to talk to, helps me set my goals and comes round to talk to me.  Thank you.’

Paul has achieved so much but still has great plans for the future which include extending the breakfast area, converting a downstairs area into a luxury self contained flat, landscaping the front of the house… doubt that will all be completed very soon, we wait with interest to see how the business develops…..